We are particularly interested in places such as retails, restaurant, hotel, arts, and recreation businesses. We collect online review numbers of all business documents on Reference USA and selected only the retail, restaurant, hotel, and arts and recreation sectors in our study.

In the physical world, each place also varies with the amount of visitors they attract every day. As a consequence, each street will present different volumes of visitors.

Our mismatch index measures how different the number of offline visits and the volumes of online reviews is. More red streets are more popular online, while more blue indicates more visits offline. Click a street to see the mismatch metric and how much a street being favored offline vs. reviewed online.